SLB
Performance-led digital campaign and event branding for SLB’s global technology forum.
Year
2019
2019
Client
SLB (formerly Schlumberger)
SLB (formerly Schlumberger)
Service
Digital Campaign & Web Design
Digital Campaign & Web Design
Year
2019
Client
SLB (formerly Schlumberger)
Service
Digital Campaign & Web Design
Project summary
Performance-led Google display advertising for SLB (formerly Schlumberger), designed to support brand visibility and promotion of SIS Global Forum 2019 across web placements.
Performance-led Google display advertising for SLB (formerly Schlumberger), designed to support brand visibility and promotion of SIS Global Forum 2019 across web placements.
Performance-led Google display advertising for SLB (formerly Schlumberger), designed to support brand visibility and promotion of SIS Global Forum 2019 across web placements.
My role
Digital Graphic Designer responsible for visual design and production of Google display ad creatives.
Digital Graphic Designer responsible for visual design and production of Google display ad creatives.
Digital Graphic Designer responsible for visual design and production of Google display ad creatives.
Context & problem
SLB needed a set of digital advertising assets to promote SIS Global Forum 2019 across Google’s display network. The challenge was to create clear, on-brand visuals that would perform well in competitive B2B environments and remain legible across a wide range of ad sizes.
SLB needed a set of digital advertising assets to promote SIS Global Forum 2019 across Google’s display network. The challenge was to create clear, on-brand visuals that would perform well in competitive B2B environments and remain legible across a wide range of ad sizes.
SLB needed a set of digital advertising assets to promote SIS Global Forum 2019 across Google’s display network. The challenge was to create clear, on-brand visuals that would perform well in competitive B2B environments and remain legible across a wide range of ad sizes.
Constraints & considerations
Strict SLB global brand guidelines and corporate visual identity
Google Display Network format requirements and file size limits
Multiple banner sizes and aspect ratios
Performance-focused environment (CTR, clarity, attention)
Short production timelines
Strict SLB global brand guidelines and corporate visual identity
Google Display Network format requirements and file size limits
Multiple banner sizes and aspect ratios
Performance-focused environment (CTR, clarity, attention)
Short production timelines
Strict SLB global brand guidelines and corporate visual identity
Google Display Network format requirements and file size limits
Multiple banner sizes and aspect ratios
Performance-focused environment (CTR, clarity, attention)
Short production timelines
Approach & key decisions
Designed a consistent visual layout system across all banner formats
Prioritised strong typographic hierarchy and simplified compositions
Adapted key brand visuals to work at small scales
Ensured clarity of messaging and calls to action across placements
Designed a consistent visual layout system across all banner formats
Prioritised strong typographic hierarchy and simplified compositions
Adapted key brand visuals to work at small scales
Ensured clarity of messaging and calls to action across placements
Designed a consistent visual layout system across all banner formats
Prioritised strong typographic hierarchy and simplified compositions
Adapted key brand visuals to work at small scales
Ensured clarity of messaging and calls to action across placements
Outcome & impact
Delivered a suite of Google display ad creatives used across SLB’s digital marketing channels, contributing to strong campaign performance with click-through rates between 1.8× and 8.6× above average.
Delivered a suite of Google display ad creatives used across SLB’s digital marketing channels, contributing to strong campaign performance with click-through rates between 1.8× and 8.6× above average.
Delivered a suite of Google display ad creatives used across SLB’s digital marketing channels, contributing to strong campaign performance with click-through rates between 1.8× and 8.6× above average.