sketch
A series of printed promotional postcards designed for sketch across multiple events and campaigns, used as in-venue communication and cultural brand touchpoints.
Year
2019-2022
2019-2022
Client
sketch
sketch
Service
Visual Communication Design, Print Design
Visual Communication Design, Print Design
Year
2019-2022
Client
sketch
Service
Visual Communication Design, Print Design
Project summary
A series of printed promotional postcards designed for sketch across multiple events and campaigns, used as in-venue communication and cultural brand touchpoints.
A series of printed promotional postcards designed for sketch across multiple events and campaigns, used as in-venue communication and cultural brand touchpoints.
A series of printed promotional postcards designed for sketch across multiple events and campaigns, used as in-venue communication and cultural brand touchpoints.
My role
Visual Designer responsible for concept, art direction, layout and print design.
Visual Designer responsible for concept, art direction, layout and print design.
Visual Designer responsible for concept, art direction, layout and print design.
Context & problem
sketch regularly hosts exhibitions and cultural events that require distinctive visual assets. Each postcard needed to communicate a specific event while maintaining a consistent and premium brand feel.
sketch regularly hosts exhibitions and cultural events that require distinctive visual assets. Each postcard needed to communicate a specific event while maintaining a consistent and premium brand feel.
sketch regularly hosts exhibitions and cultural events that require distinctive visual assets. Each postcard needed to communicate a specific event while maintaining a consistent and premium brand feel.
Constraints & considerations
Multiple standalone designs across different themes
Maintaining brand consistency over time
Print format and production constraints
Balancing expressive visuals with clear communication
Multiple standalone designs across different themes
Maintaining brand consistency over time
Print format and production constraints
Balancing expressive visuals with clear communication
Multiple standalone designs across different themes
Maintaining brand consistency over time
Print format and production constraints
Balancing expressive visuals with clear communication
Approach & key decisions
Treated each postcard as a small editorial artefact
Used strong hierarchy and restrained typography
Kept layouts minimal and brand-aligned
Designed for physical distribution and collectability
Treated each postcard as a small editorial artefact
Used strong hierarchy and restrained typography
Kept layouts minimal and brand-aligned
Designed for physical distribution and collectability
Treated each postcard as a small editorial artefact
Used strong hierarchy and restrained typography
Kept layouts minimal and brand-aligned
Designed for physical distribution and collectability
Outcome & impact
The postcards were used across exhibitions and seasonal campaigns, supporting event promotion and strengthening sketch’s cultural and visual identity.
The postcards were used across exhibitions and seasonal campaigns, supporting event promotion and strengthening sketch’s cultural and visual identity.
The postcards were used across exhibitions and seasonal campaigns, supporting event promotion and strengthening sketch’s cultural and visual identity.