MSD
A multi-section digital resource hub for people living with HIV, providing accessible, trustworthy information across key health topics including mental health, long-term conditions, women’s health and frailty.
Year
2024
2024
Client
MSD (Merck Sharp & Dohme)
MSD (Merck Sharp & Dohme)
Service
Product & UX Design, UI Design
Product & UX Design, UI Design
Year
2024
Client
MSD (Merck Sharp & Dohme)
Service
Product & UX Design, UI Design
Project summary
A multi-section digital resource hub for people living with HIV, providing accessible, trustworthy information across key health topics including mental health, long-term conditions, women’s health and ageing.
A multi-section digital resource hub for people living with HIV, providing accessible, trustworthy information across key health topics including mental health, long-term conditions, women’s health and ageing.
A multi-section digital resource hub for people living with HIV, providing accessible, trustworthy information across key health topics including mental health, long-term conditions, women’s health and ageing.
My role
Senior Digital Designer leading UX, UI and interaction design across the platform.
Senior Digital Designer leading UX, UI and interaction design across the platform.
Senior Digital Designer leading UX, UI and interaction design across the platform.
Context & problem
MSD needed a central, patient-facing platform to consolidate multiple health topics into a single, easy-to-navigate resource hub. Existing content was fragmented across different formats, making it difficult for users to find relevant, accessible information tailored to their needs.
MSD needed a central, patient-facing platform to consolidate multiple health topics into a single, easy-to-navigate resource hub. Existing content was fragmented across different formats, making it difficult for users to find relevant, accessible information tailored to their needs.
MSD needed a central, patient-facing platform to consolidate multiple health topics into a single, easy-to-navigate resource hub. Existing content was fragmented across different formats, making it difficult for users to find relevant, accessible information tailored to their needs.
Constraints & considerations
Medical and regulatory compliance for public health content
Accessibility requirements (WCAG, inclusive design)
Diverse user groups with varying digital literacy
Medical and regulatory compliance for public health content
Accessibility requirements (WCAG, inclusive design)
Diverse user groups with varying digital literacy
Medical and regulatory compliance for public health content
Accessibility requirements (WCAG, inclusive design)
Diverse user groups with varying digital literacy
Approach & key decisions
Designed a modular information architecture for multiple health sections
Created a consistent UI system across web and mobile
Prioritised accessibility, readability and content hierarchy
Developed flexible navigation patterns for deep content
Designed a modular information architecture for multiple health sections
Created a consistent UI system across web and mobile
Prioritised accessibility, readability and content hierarchy
Developed flexible navigation patterns for deep content
Designed a modular information architecture for multiple health sections
Created a consistent UI system across web and mobile
Prioritised accessibility, readability and content hierarchy
Developed flexible navigation patterns for deep content
Outcome & impact
The platform delivered a scalable, accessible resource hub used across multiple public health initiatives, improving content discoverability and providing a consistent experience across devices and health topics.
The platform delivered a scalable, accessible resource hub used across multiple public health initiatives, improving content discoverability and providing a consistent experience across devices and health topics.
The platform delivered a scalable, accessible resource hub used across multiple public health initiatives, improving content discoverability and providing a consistent experience across devices and health topics.